Baxter of California Men's Grooming Products
Given the recent boom in men's grooming and all the hype of new products, ingredients and celebrity endorsements, Baxter Finley must be having a great laugh. The first line of grooming products created just for men, which he named Baxter of California, was launched in 1965. Today Baxter of California has a new look and feel with updated packaging, exciting new imagery, new cutting-edge men's products that target very specific skincare needs, and improved formulations that combine the trusted traditions of science with fine ingredients with nature.