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It was the dawning of a new era in 1953, when all of Great Britain had raised itself up from the ruins of the second World War. Born from these changes was a new breed of English Gentleman. He was sporty, international, dashing, and daring yet extremely well-groomed at all times. It was in this watershed year that Creightons PLC premiered its exclusive line of St JAMES of London all-natural men’s grooming products, bringing to light a higher level of shaving regimen for men. The St James of London brand was officially re-launched in 2014. Today, it graces the shelves of the world’s best haberdashers, barbershops and resorts and considered to be among the best shaving and fragrance products in the world.