The Art of Shaving is a unique concept guided by the expertise and hands-on attention of its founders. They are passionately devoted to the very best in men’s skin care, and have created an innovative path to optimal shaving performance. They call this The 4 Elements of the Perfect Shave — Prepare… LatherUp!... Shave… and Moisturize. The Art of Shaving brings art and passion to a daily routine.